{"id":1840,"date":"2024-11-13T10:07:22","date_gmt":"2024-11-13T09:07:22","guid":{"rendered":"https:\/\/lerroux.com\/?p=1840"},"modified":"2024-12-04T20:43:00","modified_gmt":"2024-12-04T19:43:00","slug":"en-una-decision-sin-precedentes-la-compania-murciana-amiguitos-pets-and-life-triunfa-frente-a-nestle-ante-el-tribunal-general-de-la-union-europea","status":"publish","type":"post","link":"https:\/\/lerroux.com\/en\/en-una-decision-sin-precedentes-la-compania-murciana-amiguitos-pets-and-life-triunfa-frente-a-nestle-ante-el-tribunal-general-de-la-union-europea\/","title":{"rendered":"En una decisi\u00f3n sin precedentes, la compa\u00f1\u00eda murciana AMIG\u00dcITOS PETS AND LIFE triunfa frente a NESTL\u00c9 ante el Tribunal General de la Uni\u00f3n Europea."},"content":{"rendered":"

JUDGMENT OF THE GENERAL COURT (Sixth Chamber) 6\u00a0November 2024\u00a0<\/strong><\/h1>\n

https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&docid=292015&pageIndex=0&doclang=EN&mode=lst&dir=&occ=first&part=1&cid=4552477<\/a><\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Un inicio desafiante<\/strong><\/h2>\n

En 2016, el gigante de la alimentaci\u00f3n Soci\u00e9t\u00e9 des produits Nestl\u00e9 present\u00f3 una oposici\u00f3n en la Oficina de Propiedad Intelectual de la Uni\u00f3n Europea (EUIPO) contra la solicitud de marca de la compa\u00f1\u00eda murciana AMIG\u00dcITOS PETS AND LIFE S.A., defendida por Nemesio Fernandez (LERROUX Abogados), que buscaba registrar la marca \u201cThe Only One by Alphaspirit wild and perfect\u201d para productos de alimentaci\u00f3n animal. Nestl\u00e9 fundamentaba su oposici\u00f3n en su marca registrada \u00abONE\u00bb, tambi\u00e9n destinada a productos alimenticios para animales, aunque en el mercado era utilizada bajo el nombre comercial \u00abPURINA ONE\u00bb.<\/p>\n

Nestl\u00e9 logr\u00f3 una victoria inicial. La EUIPO fall\u00f3 a favor de la multinacional, sosteniendo que el registro solicitado por AMIG\u00dcITOS podr\u00eda aprovecharse indebidamente del car\u00e1cter distintivo y renombre de \u00abONE\u00bb. La Sala de Recurso confirm\u00f3 esta decisi\u00f3n, pero la empresa murciana, lejos de arredrarse, decidi\u00f3 llevar el asunto hasta el Tribunal General de la UE.<\/p>\n

Una decisi\u00f3n que marca el giro deseado<\/strong><\/h2>\n

El 19 de diciembre de 2019, el Tribunal General dict\u00f3 sentencia a favor de la compa\u00f1\u00eda murciana, anulando la decisi\u00f3n de la Sala de Recurso de la EUIPO y estableciendo que no exist\u00eda riesgo de confusi\u00f3n entre las marcas. Nestl\u00e9, disconforme con el resultado, recurri\u00f3 ante el Tribunal de Justicia sin \u00e9xito.<\/p>\n

La EUIPO, en ejecuci\u00f3n de esta sentencia, desestim\u00f3 formalmente la oposici\u00f3n de Nestl\u00e9. Sin embargo, en un movimiento sorpresivo, la multinacional suiza volvi\u00f3 a recurrir, buscando revocar la decisi\u00f3n de la Sala de Recurso que ejecutaba el fallo firme del Tribunal General.<\/p>\n

La notoriedad bajo la lupa: el caso de \u201cONE\u201d y \u201cPURINA ONE\u201d<\/strong><\/h2>\n

La disputa en esta etapa se centr\u00f3 en una cuesti\u00f3n t\u00e9cnica pero crucial que se dirim\u00eda en fase de ejecuci\u00f3n: si la notoriedad de una marca, en este caso la marca anterior \u201cONE\u201d, pod\u00eda establecerse sobre la base de una marca presentada bajo una forma diferente, \u201cPURINA ONE\u201d. En su segunda sentencia, emitida en 2021, el Tribunal General observ\u00f3 que la EUIPO no se hab\u00eda pronunciado sobre este aspecto en sus decisiones anteriores, por lo tanto, el Tribunal anul\u00f3 la resoluci\u00f3n de la EUIPO y orden\u00f3 que se redactara una nueva decisi\u00f3n que abordara expresamente esta cuesti\u00f3n.<\/p>\n

En un pronunciamiento decisivo, la Sala de Recurso de la EUIPO, el 30 de marzo de 2023, aplic\u00f3 minuciosamente las directrices establecidas por el Tribunal General en sus fallos previos, cerrando el caso en favor de Amig\u00fcitos. La Sala sostuvo que el elemento adicional \u201cPURINA\u201d distingu\u00eda suficientemente a la marca en el mercado, diferenci\u00e1ndola de la denominaci\u00f3n simple \u201cONE\u201d.<\/p>\n

Este fallo reafirm\u00f3 un aspecto clave: Nestl\u00e9, titular de la marca denominativa \u201cONE\u201d, no pod\u00eda sostener la notoriedad de su marca bas\u00e1ndose en pruebas comerciales bajo la forma compuesta \u201cPURINA ONE\u201d. As\u00ed, el Tribunal concluy\u00f3 que el p\u00fablico pertinente percibir\u00eda \u201cPURINA ONE\u201d y \u201cONE\u201d como dos marcas distintivas y, por tanto, no asociadas necesariamente con la misma empresa.<\/p>\n

Sin embargo, Nestl\u00e9 no dio por concluido el asunto y decidi\u00f3 presentar un \u00faltimo recurso, en un intento final de revertir la resoluci\u00f3n a su favor.<\/p>\n

Argumentos de cierre en la \u00faltima sentencia del Tribunal General<\/strong><\/h2>\n

En su sentencia final, el Tribunal General reafirm\u00f3 varios principios clave que resultaron determinantes para desestimar de forma definitiva la apelaci\u00f3n de Nestl\u00e9:<\/p>\n

    \n
  • La adici\u00f3n de \u00abPURINA\u00bb a \u00abONE\u00bb diferenciaba de manera suficiente las marcas en cuesti\u00f3n, lo que imped\u00eda que el p\u00fablico relevante las percibiera como indicativas de un \u00fanico origen empresarial.<\/li>\n
  • La aplicaci\u00f3n del art\u00edculo 8(5) del Reglamento n\u00ba 207\/2009 (actual 2017\/1001) exige el cumplimiento de requisitos acumulativos, y Nestl\u00e9 no logr\u00f3 demostrar que \u00abONE\u00bb pose\u00eda notoriedad en s\u00ed misma, independiente del uso de \u00abPURINA ONE\u00bb. Esto invalidaba la posibilidad de aplicar dicha disposici\u00f3n.<\/li>\n
  • Nestl\u00e9 intent\u00f3 reabrir el debate sobre la similitud de los signos, pero el Tribunal, subrayando el car\u00e1cter de cosa juzgada (res judicata<\/em>) de las sentencias previas, rechaz\u00f3 estas alegaciones como ineficaces.<\/li>\n<\/ul>\n

    Con esta sentencia, el Tribunal General cierra una prolongada disputa que subraya el principio de que la notoriedad de una marca debe demostrarse de manera coherente con su uso en el mercado. El fallo establece un precedente importante: la notoriedad de una marca no puede fundamentarse en una versi\u00f3n modificada sin aportar pruebas que corroboren la reputaci\u00f3n del signo base per se.<\/p>\n

     <\/p>\n

    https:\/\/www.foodretail.es\/fabricantes\/justicia-europea-avala-registro-marca_0_2000004970.html<\/p>\n

    https:\/\/confilegal.com\/20241107-nestle-pierde-en-el-tgue-la-defensa-de-purina-one-frente-a-una-empresa-murciana-no-hay-riesgo-de-confusion\/<\/p>\n

    https:\/\/www.lavanguardia.com\/vida\/20241106\/10082662\/justicia-europea-avala-registro-marca-empresa-murciana-oponia-nestle-agenciaslv20241106.html<\/p>","protected":false},"excerpt":{"rendered":"

    JUDGMENT OF THE GENERAL COURT (Sixth Chamber) 6\u00a0November 2024\u00a0 https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&docid=292015&pageIndex=0&doclang=EN&mode=lst&dir=&occ=first&part=1&cid=4552477 \u00a0 Un inicio desafiante En 2016, el gigante de la alimentaci\u00f3n Soci\u00e9t\u00e9 des produits Nestl\u00e9 present\u00f3 una oposici\u00f3n en la Oficina de Propiedad Intelectual de la Uni\u00f3n Europea (EUIPO) contra la solicitud de marca de la compa\u00f1\u00eda murciana AMIG\u00dcITOS PETS AND LIFE S.A., defendida por […]<\/p>\n","protected":false},"author":4,"featured_media":1842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[7,1],"tags":[],"class_list":["post-1840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propiedad-industrial","category-sin-categoria"],"acf":[],"yoast_head":"\nEn una decisi\u00f3n sin precedentes, la compa\u00f1\u00eda murciana AMIG\u00dcITOS PETS AND LIFE triunfa frente a NESTL\u00c9 ante el Tribunal General de la Uni\u00f3n Europea. - LERROUX<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda murciana AMIG\u00dcITOS PETS AND LIFE triunfa frente a NESTL\u00c9 ante el Tribunal General de la Uni\u00f3n Europea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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