{"id":2372,"date":"2026-01-29T16:36:40","date_gmt":"2026-01-29T15:36:40","guid":{"rendered":"https:\/\/lerroux.com\/?p=2372"},"modified":"2026-06-04T10:08:59","modified_gmt":"2026-06-04T08:08:59","slug":"tribunal-general-ue-desestima-caso-puma","status":"publish","type":"post","link":"https:\/\/lerroux.com\/en\/tribunal-general-ue-desestima-caso-puma\/","title":{"rendered":"Puma no consigue probar el riesgo de confusi\u00f3n ante el Tribunal General (T-43\/25)"},"content":{"rendered":"

Puma no consigue probar el riesgo de confusi\u00f3n ante el Tribunal General (T-43\/25)<\/strong><\/h2>\n

El Tribunal General de la UE desestima el caso de Puma en la sentencia T-43\/25, aclarando los criterios para apreciar el riesgo de confusi\u00f3n en marcas figurativas dentro de los procedimientos de oposici\u00f3n ante la EUIPO.<\/p>\n

\"\" \"\"<\/p>\n

Antecedentes del caso Puma vs EUIPO (T-43\/25)<\/h2>\n

El pasado 21 <\/strong>de enero de 2026<\/strong>, el Tribunal General de la Uni\u00f3n Europea<\/strong> dict\u00f3 sentencia en el asunto T-43\/25, Puma SE v EUIPO<\/em><\/strong><\/a>, confirmando la resoluci\u00f3n de la Cuarta Sala de Recurso y desestimando el recurso interpuesto por Puma en un procedimiento de oposici\u00f3n basado en el art\u00edculo 8(1)(b) del Reglamento de Marca de la UE<\/strong>.<\/p>\n

Lejos de ser un caso m\u00e1s sobre marcas deportivas, la resoluci\u00f3n resulta especialmente relevante porque delimita con claridad hasta d\u00f3nde alcanza la protecci\u00f3n de las marcas figurativas compuestas por formas abstractas<\/strong>, como rayas o bandas curvas.<\/p>\n

Las marcas enfrentadas y su comparaci\u00f3n<\/h2>\n

La solicitud controvertida consist\u00eda en un signo figurativo que representa una banda curva combinada con un tri\u00e1ngulo irregular<\/strong> dentro de un rect\u00e1ngulo negro<\/strong>, para productos de la clase 25<\/strong> (ropa, calzado, etc.).<\/p>\n

Marca solicitada: \"\"<\/p>\n

Puma se opuso bas\u00e1ndose en tres marcas figurativas anteriores de la Uni\u00f3n Europea<\/strong>, tambi\u00e9n para clase 25, que representan una o varias bandas curvas blancas ascendentes hacia la derecha<\/strong>.<\/p>\n

Marcas anteriores: \"\"\"\"\"\"<\/p>\n

 <\/p>\n

Por qu\u00e9 el Tribunal General de la UE desestima el caso de Puma<\/strong><\/h2>\n

The Divisi\u00f3n de Oposici\u00f3n<\/strong> rechaz\u00f3 la oposici\u00f3n (11 de diciembre de 2023). En consecuencia, Puma recurri\u00f3 y la Sala de Recurso<\/strong>\u00a0desestim\u00f3 el recurso. Finalmente, acudi\u00f3 al Tribunal General solicitando la anulaci\u00f3n de la resoluci\u00f3n de la Sala.<\/p>\n

El Tribunal no considera que exista \u201calg\u00fan grado\u201d de similitud, sino que confirma que los signos son globalmente diferentes desde el punto de vista visual<\/strong>. Concretamente, la sentencia subraya que:<\/p>\n

    \n
  • Configuraci\u00f3n geom\u00e9trica distinta<\/strong>: Las marcas de Puma muestran una o varias bandas curvas con un efecto de fluidez y estrechamiento, mientras que el signo solicitado combina una banda curva con un tri\u00e1ngulo irregular invertido, generando una apariencia m\u00e1s angular, segmentada y con puntas marcadas.<\/li>\n
  • Din\u00e1mica visual diferente<\/strong>: El signo solicitado genera un movimiento que se ensancha, mientras que las marcas anteriores crean un movimiento ascendente que se estrecha.<\/li>\n
  • Rect\u00e1ngulo negro del signo solicitado<\/strong>: Este elemento de fondo no es neutro, sino que acent\u00faa la diferencia visual<\/strong> frente a los signos anteriores.<\/li>\n<\/ul>\n

    Puma aleg\u00f3 que el rect\u00e1ngulo negro podr\u00eda \u201cdesaparecer\u201d sobre productos oscuros o que el signo podr\u00eda percibirse girado. El Tribunal rechaza estos argumentos y recuerda que la comparaci\u00f3n debe hacerse con los signos tal como est\u00e1n registrados o solicitados<\/strong>, no seg\u00fan usos hipot\u00e9ticos.<\/p>\n

    Al tratarse de signos puramente figurativo no procede comparaci\u00f3n fon\u00e9tica<\/strong> ni tampoco es posible una comparaci\u00f3n conceptual<\/strong>, ya que los signos no transmiten un concepto identificable.<\/p>\n

    As\u00ed, el an\u00e1lisis queda esencialmente en el plano visual, donde el Tribunal concluye que los signos son diferentes.<\/p>\n

    Implicaciones pr\u00e1cticas para marcas figurativas<\/strong><\/h2>\n

    Esta sentencia aporta varias conclusiones relevantes para la pr\u00e1ctica ante la EUIPO. En primer lugar, confirma que no basta con compartir rasgos gr\u00e1ficos gen\u00e9ricos \u2014como rayas o bandas curvas\u2014 para apreciar riesgo de confusi\u00f3n. Lo determinante es la configuraci\u00f3n visual concreta<\/strong> del signo y la impresi\u00f3n global que produce.<\/p>\n

    En las marcas figurativas abstractas, la oposici\u00f3n se decide en la estructura geom\u00e9trica y en el conjunto<\/strong>, no en similitudes de estilo. Adem\u00e1s, los signos deben compararse tal como est\u00e1n registrados, sin atender a usos hipot\u00e9ticos como rotaciones o fondos que \u201cdesaparecen\u201d.<\/p>\n

    El Tribunal tambi\u00e9n deja claro que, incluso con productos id\u00e9nticos y marcas muy conocidas, si los signos son globalmente diferentes, no puede apreciarse riesgo de confusi\u00f3n. En definitiva, cuando el Tribunal General de la UE desestima el caso de Puma, confirma que la protecci\u00f3n no se extiende a una idea est\u00e9tica amplia, sino a la forma concreta registrada y a la impresi\u00f3n visual que genera.<\/p>\n

     <\/p>\n

    Bego\u00f1a D\u00edaz Vaquero<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Puma no consigue probar el riesgo de confusi\u00f3n ante el Tribunal General (T-43\/25) El Tribunal General de la UE desestima el caso de Puma en la sentencia T-43\/25, aclarando los criterios para apreciar el riesgo de confusi\u00f3n en marcas figurativas dentro de los procedimientos de oposici\u00f3n ante la EUIPO. Antecedentes del caso Puma vs EUIPO […]<\/p>\n","protected":false},"author":4,"featured_media":2387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[54,1],"tags":[123,122,120,65,121,116,119,117,115,118],"class_list":["post-2372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","category-sin-categoria","tag-articulo-8-1-b-rmue","tag-bandas-curvas","tag-clase-25","tag-euipo","tag-marcas-abstractas","tag-marcas-figurativas","tag-oposicion-marcaria","tag-puma","tag-riesgo-de-confusion","tag-tribunal-general-de-la-union-europea"],"acf":[],"yoast_head":"\nTribunal General de la UE desestima el caso de Puma<\/title>\n<meta name=\"description\" content=\"El Tribunal General de la UE desestima el caso de Puma (T-43\/25) y aclara los criterios de riesgo de confusi\u00f3n en 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